BRAND STRATEGY Iceberg model, by ©BRAN1D


BRAND STRATEGY

How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception?

BRAND RESEARCH (Secondary)
Where are you and your competitors?
COMPETITOR RESEARCH (Secondary)
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BRAND ANALYSIS (Secondary)
What is your and competitors position?
COMPETITOR (Secondary)
111
BRAND NAMING & MESSAGE
How to Introduce yourself (and your company, products or services)
BRAND ARCHITECTURE
How you organized and categorized your brands, (products or services)?
‎BRAND POSITIONING
How make your brand stand out from the competition?
BRAND VMV (Vision, Mission & Values)
Review or renew your company vision, mission & values
BRAND VP (Value Proposition)
How to narrate your values and unique point?
BRAND TOUCHPOINTS & AUDIENCES
How to make your customers fall in love with your brand?
BRAND ROADMAP
All about your brand road map
BRAND LAUNCH
How to make a powerful first impression?


CASE STUDY

Project of the Month.

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Overview
Process