"Quality is remembered long after the price is forgotten" Aldo Gucci


HOW MUCH DOES BRANDING COST?

How Much Does it Cost to Brand or Rebrand Your Company?

When we're approached by a company wanting to know how much a rebrand will cost, we start by asking them a few questions:

How long has the brand been around?
How many sub-brands, if any, do you have?
How many employees do you have?
How many customers do you have?
Is your geographic reach domestic or international?
How competitive is your industry?
What are your top business goals?
When do you need to achieve these goals by?
What problem are you trying to solve?
What would a successful outcome look like?
What is your budget for this project?
What is your timeline for implementation?

While there's often a correlation between the size of a company and the amount it should invest in a rebrand, what's more important is the nature of its challenges and opportunities. Small companies can have complex needs and/or ambitious goals. Conversely, large companies can have relatively simple needs and more basic objectives.

Whether large or small, your brand exists across a variety of touchpoints, each a distinct opportunity that can be leveraged to communicate your message. Central to the cost of rebranding is determining which of these touchpoints are best utilized considering your brand's unique needs and budget parameters.




BRAND PRICE LIST

1. BRAND WORKSHOP
2. BRAND STRATEGY
3. BRAND IDENTITY
4. BRAND COMMUNICATION

1. BRAND WORKSHOP

Where are you today, and do you want to be tomorrow?

Budget:
From 750 – 3,500 € +

2. BRAND STRATEGY

How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception

Budget:
From 70,000 – 140,000 € +
3. BRAND IDENTITY

How you look and perform?

Budget:
From 70,000 – 140,000 € +

4. BRAND COMMUNICATION

How communicate your values to customers?

Budget:
From 70,000 € – 140,000 € +


BRAND WORKSHOP

Where are you today, and do you want to be tomorrow?

Budget: 750 € – 3,500 € + | Timeline: 1 – 7 hours | Project Dependent Variable

750 €
Time: 60-minutes consultation (Not including breaks).
By appointment only!

Location: In our or your house. (Plus travel and if necessary accommodation costs)
Participant Customer: CEO or and C-Suite Required, max Up to 1
Participant beesiness: Senior Business/Brand/Investment Consultant

This price is valid until 2 weeks after presentation meeting.
3,500 €
Time: 1 day about 7 hours consultation (Not including breaks).
By appointment only!

Location: In our or your house. (Plus travel and if necessary accommodation costs)
Participant Customer: CEO or and C-Suite Required, max Up to 2
Participant beesiness: Senior Business/Brand/Investment Consultant

This price is valid until 2 weeks after presentation meeting.


BRAND STRATEGY

How to define a long-term plan to raise a brand's value by differentiating competition and influencing public perception

Budget: 70,000 € – 140,000 € + | Timeline: 3 – 6 months | Project Dependent Variable

From 70,000 € +
1. Brand Research (Secondary Research) From: 7,000 €
2. Brand Analysis (Secondary Analysis) From: 7,000 €
3. Brand Naming and Messaging (Slogan or Claim) From: 21,000 €
4. Brand Platform From: 7,000 €
5. Brand Architecture From: 7,000 €
‎6. Brand Positioning From: 7,000 €
7. Brand Equity (Value) From: 7,000 €
8. Brand Launch From:10,000 €

Brand Management 10 % of Project Total Cost annually
Brand Development 10 % of Project Total Cost annually.


BRAND IDENTITY

How you look and perform?

Budget: 70,000 € – 140,000 € + | Timeline: 6 – 9 months | Project Dependent Variable

From 70,000 € +
1. Brand Concept From: 7,000 €
2. Brand Pitch Deck From: 7,000 €
3. Corporate Identity Design From: 35,000 €
Corporate Logo
Corporate Stationary
Corporate Color Palette
Corporate Style
Corporate Iconography
Corporate Typography
Corporate Form/Shape
Corporate Publishing
Corporate Image
Corporate Digital
Corporate Exhibition
Corporate Interior
Corporate Environmental

4. Brand Book (Visual) From: 7,000 €
5. Brand Book (Guidelines) From: 14,000 €


BRAND COMMUNICATION

How communicate your values to customers?

Budget: 70,000 € – 140,000 € + | Timeline: 3 – 6 months | Project Dependent Variable

From 70,000 € +
1. Brand Content From: 7,000 €
2. Website Concept From: 14,000 €
2-1. CRM Platform Portal (Optional)
3. Business Email and Signature From: 7,000 €
4. SEO (Search Engine Optimization) From: 14,000 € (annually)
5. SEA (Search Engine Advertising) From: 7,000 € (annually)
6. SM (Social Media) From: 7,000 € (annually)
7. SEM (Search engine marketing) E.g. Google AdWords From: 7,000 € (annually)
8. SMM (Social Media Marketing), From: 7,000 € (annually)
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